Notes from building AI that runs.
Practical articles from the products and agents we build: what works, what fails, and what things really cost — with official sources for every fact about someone else's platform.
Latest
AI agents for business: what they can actually do
Six jobs agents do today in products we built and run, what makes each one work, and where agents still fail.
Will AI replace insurance agents?
What official projections say, which tasks AI takes over, and what stays with the licensed adviser.
WhatsApp Business API: how it works and what it costs
Per-message pricing since 1 July 2025, template categories, free windows and how to estimate a bill.
How we write
Each article comes from something we built or ran. Facts about other companies' products are checked against their official documentation on the date shown, and the sources are listed at the end. We do not publish client names or figures we cannot source. Read the principles behind this in our manifesto.