Notes from building AI that runs.
Practical articles from the products and agents we build: what works, what fails, and what things really cost — with official sources for every fact about someone else's platform.
30-minute Google Meet with Antoine or Marco, weekday slots. The invite and link come by email.
Latest
WhatsApp marketing agencies: what they do and how to choose one
What an agency does, Meta's partner types and who bills your messages, keeping the accounts in your name, opt-in and the questions to ask.
WhatsApp advertising campaigns: ads, messages and tracking
Click-to-WhatsApp ads and opted-in marketing messages: setup, the free 7-day window, rupee rates, conversion tracking and pitfalls.
AI customer service tools: the five types, and which ones you need
Chatbots, AI agents, agent assist, help desk AI and analytics: what each does, how they share one request, and when to buy or build.
The future of AI in customer service: what the 2026 data says
Five trends with the published evidence behind each — agents that act, customers' own AI, the human option — and a roadmap.
n8n and WhatsApp: how to automate it, step by step
The two n8n WhatsApp nodes, the Meta setup and credentials, an example booking workflow, the 24-hour rule and common errors.
AI customer service agents: what they do and how to deploy one
What to give the agent and what to keep human, the guards it needs, US rules for AI voices and WhatsApp, and a rollout plan.
AI voice agents in India: phone lines, WhatsApp calls, rules and costs
How a voice agent works, TRAI's rules for robo-calls, Meta's call permissions and per-minute rates in rupees, and how to start.
AI chatbot development company: how to choose one
The questions to ask, what a chatbot costs to run, the pricing models you will be offered and the red flags.
WhatsApp bots for business: numbers, types, examples
What a bot number is, which bots Meta no longer allows, six bot types with examples, and how to connect one.
WhatsApp CRM: turn chats into customer records
What the Business app does alone, how to connect a CRM and keep the app on the same number, and the pitfalls.
AI automation agency: what they do and how to choose one
When hiring one makes sense, the questions to ask, the red flags, and what India's DPDP Act asks of the contract.
WhatsApp Business API pricing in India: the rates, in rupees
Meta's per-message rates for Indian numbers since 1 October 2026, the volume tiers, the INR billing deadline and a worked example.
WhatsApp message templates: categories, approval, examples
Marketing, utility or authentication, the limits of each part, why templates get rejected or re-categorised, and examples.
WhatsApp messaging limits: how many people you can reach a day
The tiers from 250 to unlimited, how to move up, throughput and the per-user marketing limit.
The WhatsApp “green tick”: how a business gets verified
The Official Business Account and its blue checkmark: eligibility, business verification, display name, how to apply.
From Cloud Run to Docker Compose: what one migration night taught us
Why we moved our services to one server we operate, the six-step method, four mistakes that nearly bit us, and when Cloud Run still wins.
AI agents for business: what they can actually do
Six jobs agents do today in products we built and run, what makes each one work, and where agents still fail.
Will AI replace insurance agents?
What official projections say, which tasks AI takes over, and what stays with the licensed adviser.
WhatsApp Business API: how it works and what it costs
Per-message pricing since 1 July 2025, the changes of 1 October 2026, list rates in 12 markets and how to estimate a bill.
How we write
Each article comes from something we built or ran. Facts about other companies' products are checked against their official documentation on the date shown, and the sources are listed at the end. We do not publish client names or figures we cannot source. Read the principles behind this in our manifesto.